This unique approach to branding is a breath of fresh air. The author encourages things like “Be Authentic”, “Be relatable”, and “Give Back”. While branding decisions often focus on look and feel the key messages about your business have more to do with how people feel about it. As the article mentions “75% of purchase decisions are based on emotion.” We want to feel good about our interactions with businesses so make sure that people clearly understand what your business represents, and how it supports your local community.
Another good tip is to “Market to Your Customers” – making offers to those who have already done business with you encourages repeat business and loyalty. Plus, when someone gets a good deal, and great service, they share that with their friends and family.
Take a look at the full article and see where you can work on your business message: 7 Fresh Ideas on How to Brand Your Business