listening + understanding + creating

About Sherry

Let’s just start out by saying that Sherry loves working with new entrepreneurs to help them get their business in front of their audience. She provides the skills and tools so that they can focus on their passion.

The nitty gritty highlights –

  • 20+ years experience in professional photo processing
  • 15 years in media production and web development in higher education
  • 10 years managing a development team and acting as a facilitator for wide ranging groups of constituents
  • 15+ years as an independent designer/developer

Working in professional photo labs pre-digital, Sherry developed (see what I did there?) skills in image manipulation, eventually completing a Bachelor’s Degree in Photography. She also completed the Kodak Color Correction course, so she gets color, she REALLY gets color. As film began to phase out, Sherry found other ways to work in the creative field, moving into academia.

While managing media production and equipment for classrooms she began working with a new tool, Photoshop, and quickly learned HTML, creating a website for her then employer, St. Edward’s University. She wrote her own job description, became their first webmaster, and for the next 11 years grew the web development team, learning skills as a manager. Her role in developing this very large site led her to develop her skills as a facilitator in order to create a collaborative environment between site users, programmers, and audiences. Active listening, re-framing, and mind-mapping are the tools Sherry uses well.

Then in 2005 Sherry struck out on her own. Since then she has developed numerous websites, logos, illustrations, and print pieces for clients.


  • Bachelor of Arts in Photocommunications, St. Edward’s University
  • Master of Liberal Arts, St. Edward’s University
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